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CRM FIRST

WE BUILD CUSTOMER ENGAGEMENT MODEL

WHAT’S IN THE MODEL? IT’S AN INTEGRATED STRATEGY, WHICH RAISES THE BAR ON CRM for businesses in B2B
Businesses have been unable to replicate the value of a traditional conversation with their customers. As modern tools and channels have evolved towards scale, a connection to the customer has been lost, where most feel underwhelmed, undervalued and unheard. But with seismic shifts in Ai, tech and social behaviours, the sacred connection between a business and its customers is about to become more valuable than ever before.

BUSINESSES NEED TO LEAN INTO THE INNOVATIONS, THE TOOLS
AND THE OPPORTUNITIES AVAILABLE

OUR WORK ASKS MORE FROM crm in businesses, WITH CONNECTED SOLUTIONS IN CUSTOMER MEASUREMENT, CUSTOMER RETENTION
AND INCREASED CUSTOMER VALUE.
Source of Truth for decision making
We elevate the role of CRM, as an enabler for informed decisions, confidence and effeciencies across the business.
Smarter on Internal Resource
We ask more from innovation, to assist internal resources with automation, structured workflows and Ai.
committed to  Customer Actions
We use CRM as a lever in value creation, which can move the business forward with clear ROI and measurement.
future fit with first party AUDIENCE data
We focus on owned data across owned channels, to reduce the reliance on external algorithms and competitor noise.
Source of Truth for decisions
We elevate the role of CRM, as an enabler forinformed decision, investment and confidence across the business.
Smarter on Internal Resource
We ask more from CRM innovations, to assistinternal resources with automation, structured workflows and Ai.
committed to  Customer Actions
We use CRM as a lever in value creation, benchmarkedin customer actions which move the business forward.
Results driven
mindset
Clear, honest communication throughout the project to ensure alignment at every stage & steps.

CUSTOMER SUCCESS CAN BE ACHIEVED with crm EXPERTs WHO UNDERSTAND THE TOOLS AND
THE STRATEGIES

01
CRM Activation
02
CRM Automation
03
CRM OPTIMISATION
04
CRM MANAGEMENT

increased customer engagement for businesses across industries

Our work has enabled businesses to improve how they connect with their customers.
CRM First increased the number of 1-2-1 sales discussions for a client at a known trade event, which enabled their sales leads to attribute clear measurement and ROI across future activations.
Alex Morgan
SAM SOUTHON
Managing Director
29%
Increase in 1-2-1 sales discussions
11%
Increase in sales conversions
CRM services are crucial for recruitment. When we enlisted the work of CRM First, we focussed on the 'suitability' between candidate and role, with an immediate lift in viable applications.  
Daniel Rahman
gavin pitts
Managing Director
32%
Increase in third stage interviews
48%
Increase in candidate open rates
Launching my website with this template has significantly increased my profile views, attracting more visitors, boosting engagement, and helping me reach a wider audience than before.
Eva Mitchell
Eva Mitchell
Creative Director
54%
Increase in app registration
78%
Increase in 21 day retention
This template helped me seamlessly combine my resume and portfolio into one cohesive, professional platform that clearly showcases my skills, experience, and projects in an organized way.
Ryan Cooper
Ryan Cooper
UX Strategist
75%
More job application
64%
Increase in application success

MIDDLE 8 is BUILT ON 20 years experience
in DIGITAL ENGAGEMENT

Our business model is lean and innovative, built on the same principles we recommend to clients. Driven via hands-on expertise in CRM, PESO, CX, UX and scaled via Ai solutions,
we can recommend flexible routes in B2B communications without the inflated SOWs.  

Started in 2022, Middle 8 Digital (13914445), an umbrella for our services B2B industries
and Fortune 500 businesses.

Let's work together

I can listen and work with you whether you’re seeking for a partner to help you develop your brand, explore new ideas .